Pauline Rosen, Sid Lee Toronto

Pauline’s background includes experiences such as executive at Publicis Singapore and strategist at Sid Lee Canada. From this landscape of skills, she has known the challenge to shift from the account team to the strategists team. The difference between to be obviously involved in a project all long and to have to prove that you bring value to a project which, doesn’t need you to be done.

Now, Pauline is strategist in Sid Lee Toronto office, one of the most multipurpose network in the world, enjoying a work basically paid to learn and get a point of view!
Here-below, her inspiring thoughts and tips.

Pauline Rosen, Sid Lee from 40centimes on Vimeo.

Isabelle Chrun, Sid Lee Montréal

In addition to having been brought up in Montréal, a city defined as a thriving multicultural hub, Isabelle has spent multiple semesters abroad in Guangzhou (2005), Tianjin (2007) and Hong Kong (2011) in China. Now strategist at SID LEE Montréal, she leads strategic and tactical planning exercises to engage customers across all touchpoints.

Isabelle also gave a TED talk where she expressed her point of view on social media.

Isabelle Chrun, Sid Lee Montréal from 40centimes on Vimeo.

Andréa Fortin, Taxi Montréal

De la direction artistique au planning stratégique, il n’y a eu qu’un pas. Après seulement deux ans à Nurun, le poste de directrice du planning et quelques campagnes remarquées (notamment pour BFGoodrich) en poche, Andréa Fortin a rejoint les équipes de Taxi Montréal en tant que connection planner.

En collaboration assidue avec les équipes de création et du service-conseil de TAXI Canada, elle bâtit et entretient les relations à long terme entre les marques et les consommateurs, sans discontinuité dans le temps. 
Mais bref, le connection planning ça s’explique mieux avec le sourire et quelques gestes d’entrain :

Andréa Fortin, Taxi Montréal from 40centimes on Vimeo.


Sruti Dhulipala, TBWA\ChiatDay


Having lived in different countries, Sruti Dhulipala consider herself a cultural explorer. This has helped her immensely as a strategist in getting to the root of human behavior, uncovering insights, predicting trends, and finding ways to better connect brands with consumer truths.

She loves design and new media. She believes in collaborating ideas and thrive in working cross-functionally between creative and client services. 
She’s working in Los Angeles at TBWA\ChiatDay

SRUTI DHULIPALA, TBWA CHIAT DAY from 40centimes on Vimeo.

James Thorpe, Goodby Silverstein & Partners


Breaking all stereotypes in planning James is from across the pond and wears glasses! James has delved into the American psyche living in places as exotic as Indianapolis, Philadelphia, Washington D.C., South Beach Miami, New York and most recently San Francisco.

James graduated from the Miami Ad School Bootcamp for Account Planners in 2010, landing a role at kirshenbaum, bond, senecal + partners in New York where he worked on The Vanguard Group, BMW, Giorgio Armani and Steak ‘n Shake. In 2011 James won the Miami Ad School Pick of the Litter Award for his efforts launching BMW’s ActiveE, BMW’s first 100% Electric Vehicle. Currently he spends his time at Goodby Silverstein and Partners working on XFINITY (Comcast).


James Thorpe, Goodby Sylverstein & Partners from 40centimes on Vimeo.


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